“O divine art of subtlety and secrecy! Through you we learn to be invisible, through you inaudible, and hence we can hold the enemy’s fate in our hands.”
- Sun Tzu, “The Art of War” (Parts 6.7-12) written about 500 B.C.
After losing $28 BILLION in market value from their partnership with a biological male who self-identifies as a female and yet may still have their male parts, male DNA, and a complete lack of uterus or ovaries (and possibly even working mammaries), Anheuser-Busch has attempted to put it all behind them by ending their partnership, firing the VP of Marketing responsible for their disastrous ad…
…and releasing a new ad, called “Easy to Summer”, just in time for the Summer thirst season:
|
Fox News reported that “LGBTQ themes or any other sort of political statement were noticeably absent from the ad.”
And Fox was right: The direct, “In your face”, hard-line LGBTQIA+ sales pitch used in Bud’s last ad campaign is nowhere to be found.
However, a closer look also suggests something else that’s nowhere to be found: Heterosexuals.
Take a look at some of the subtle details I noticed while reviewing Bud’s new ad (right after I provide a necessary but honest caveat to keep Progressives calm):
| Important Caveat! While my editorial commentary points out certain actors in the ad my commentary is not intended to be critical or judgemental of the personal lifestyles of anyone shown in the ad. My commentary is directed towards Anheuser-Busch, who produced and approved the script, actors, video, and final ad, and their marketing effort, as I perceive it. |
| At Time | In this Image | What interesting detail did I notice? |
| 0:04 |  |
Three men are sitting in chairs. In background at left there are two people who could be male and female but it’s difficult to tell. |
| 0:12 |  |
Two women are carrying a keg with difficulty over pebbly ground. One of them is a person of color, it’s nice to see Bud’s being inclusive. |
| 0:21 |  |
Two people are sitting in lawn chairs. The person on the left appears male but what about the one on the right? Also, a closer look at the background shows two women meeting and embracing at the left of the screen. |
| 0:35 |  |
A woman at a picnic table struggles to eat as the wind gusts. At the end of the scene in the background just over her right shoulder it appears two women are walking by from left to right. |
| 0:38 |  |
A person – presumably male – struggles to sit in a hammock. Is their very long hair a throwback to the hippies of the sixties? A style statement? Laziness? Or, a subtle sexual reference? | 0:40 |  |
A basketball gets stuck between the basket and backboard – I don’t see an ulterior motive here, I just think it’s the funniest part of the entire ad! |
| 0:48 |  |
The two people sitting in lawn chairs at 0:21 are back. Now I’m not sure what the proper Gender Pronoun is for either person. |
| 0:50 |  |
The three men sitting in chairs at 0:04 are back. In the central portion of the background notice the (apparently) male couple walking left to right. |
| 0:53 |  |
The long-haired person – presumably male – at 0:38 is now resting comfortably in the hammock. During the scene a couple – presumed male – walks from left to right in the foreground. |
Nowhere in Bud’s new ad could I find any direct reference to heterosexuals or a male-female relationship: No hetero couple walking together, no heteros flirting while holding Bud Lights, no beautiful bikini-clad women or an athletic man in trunks… nothing. The people were either by themselves or paired off as same-sex.
Come to think of it, there were also no sports cars, motorcycles, or even any competitive “Zero-sum games” like volleyball, horseshoes, corn hole, or water sports: Things usually associated with Summertime fun.
Now for those who think I’m being overly critical, a nitpicker, conspiratorial, or even paranoid, we’ve learned over the past few months about Disney’s “not-at-all-secret gay agenda“, educators bragging about teaching transgenderism to preschoolers, schools secretly giving kids puberty blockers and transitioning a child’s gender without parental permission, political PACs formed to target and defeat candidates who support traditional values, and other aspects of the Liberals’ non-heterosexual agenda.
IMHO, Progressives have trained us to look for subtle and secret references to their leftist agendas in nearly everything they say and do. Any repercussions they’re facing they’ve brought upon themselves. As the saying goes “When all’s you have is a hammer everything looks like a nail”, and Progressives, knowingly or not, have given us a (figurative) hammer. It’s both fair and responsible for those who don’t agree with their agendas to use that figurative hammer legally, peacefully, and at every opportunity.
Frankly, it’s completely beyond me why Bud doesn’t recycle their immensely successful “Real Men of Genius” ads from the 1990′s, rebranding them as “Real People of Genius” and using current themes (say, the person who invented the cellphone ring holder, or the wrench stainless steel flatware set?)…but, I digress 
Thanks for Reading!
