In today’s Matt Rosff’s article for Business Insider, “How Long Until We Can Write The Obituary For Windows Phone?” (link), he includes this little jaw-dropping, eye-popping fact almost as an afterthought:

“Remember: Microsoft dropped more than $10 billion on the Xbox before it ever turned a dime in profit (that’s operating loss — not including acquisitions. It’s still about $4 billion in the hole, lifetime.)”

“Remember”?!? Heck, I didn’t even know in the first place! I simply assumed Microsoft, after a slow start, was now making piles of money on the Xbox platform.

After my jaw and eyes returned to normal, I read the entire article, along with some of the links he included within it: It’s a nice read… especially the link on how Microsoft could drive itself out of business.

Thanks for reading!